Saudi Citizens' Perceptions on Mobile Government (mGov) Adoption Factors

The Saudi government has recently paid serious attention towards utilising mobile technology in order to deliver government services electronically to its citizens. This study attempts to explore citizens’ (potential users) perceptions on a number of factors that may be important for encouraging the widespread adoption of mobile government (mGov) services in the context of Saudi Arabia. The factors descriptively explored in this research include: perceived risk, innovativeness; performance expectancy, effort expectancy, social influence, facilitating conditions, perceived value, hedonic motivation and behavioural intension. The survey data utilised in this research was collected through a self-administered questionnaire to 600 participants (with a response rate of 66%) within a convenience sample. The results obtained through a descriptive analysis demonstrated that the aforementioned factors are perceived as important by Saudi citizens and they have strong behavioural intention to adopt mGov services.